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Carolyn Chan // Is there life on Mars? Is it where mar-keting people go to when they die? Can a social medium channel this for me?
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via springwise.com
The Twitter widget, available to the approximately 2.5 million households with FiOS TV, has been very successful so far, with some 1 million users in the first few days. It's part of a suite of applications available to FiOS customers through the service's 'Widget Bazaar', which also includes a Facebook app—proving popular for picture sharing—and Blip.tv, which hosts user-produced video content. Following in the footsteps of Apple's trendsetting App Store, Verizon has announced that it will also be opening the Widget Bazaar to third-party developers.
Older technologies that have sought to integrate the web and TV have failed to make much of an impact, and it remains to be seen whether new television interfaces will be able to compete with the laptops, netbooks and smartphones that have already joined their owners on the living room couch. The larger implications are less uncertain: by giving viewers real-time connectivity as they watch, Verizon is tapping into a growing consumer trend. More about that in our sister-site's latest briefing on nowism.
Website: www.verizon.com/fios
Well, if the mountain won't come to Mohamed...
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via springwise.com
Like a wearable magazine , T-post is a t-shirt subscription based on news stories. Every six weeks, the Swedish company takes a new item that has caught their attention, and designs the next t-shirt based on that story.
Recent examples include 'Like Love on Demand' (March issue, above left), sparked by a statement by documentary photographer Jens Assur that the thing he likes about dogs is that they give love on demand. The February issue (above right), titled 'First Condoms, Now This', pictures curly pig tails. The underlying story? Taiwanese researchers breeding glow-in-the-dark pigs.
Every t-shirt comes with its story printed on the inside of the neck, like an elaborate neck tag. After subscribing, customers are sent a new 'issue' every six weeks. Shirts are printed in Stockholm, sold for EUR 26/USD 32 a piece, including shipping. T-post has recently started shipping worldwide.
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