Microsoft Tag has just released a neat infographic highlighting statistics on how people are using mobile phones in 2011. I also dug up a great video that featured late last year with an array of great mobile “growth” statistics, stats and facts for 2011.The infographic shows that over 1 billion of the worlds 4 billion mobiles phones are now smartphones, and 3 billion are SMS enabled (weirdly, 950 million mobile phones still don’t have SMS capabilities). In 2014, mobile internet usage will overtake desktop internet usage and already in 2011, more than 50% of all “local” searches are done from a mobile device.
86% of mobile users are watching TV while using a mobile phone, 200 million (1/3 of all users) access Facebook from a mobile device and 91% of all mobile internet use is “social” related.
We know that mobile payments are redefining commerce, but will our phones soon replace our wallets?
PayPal seems to think so. The payments giant boldly predicts that the wallet will be dead by 2015. It’s putting its money where its mouth is: it recently acquired mobile payments provider Zong for $240 million.
PayPal isn’t the only one getting into the game though. Google recently launched Google Wallet, the search giant’s mobile payment system, and Visa recently made a strategic investment in Square, the mobile payments platform now worth more than $1.4 billion.
Professional community service G+ decided to look deeper into mobile payment trends and created an infographic that tracks what experts and analysts believe will happen to mobile commerce in the next four years, including what will happen with near field communication (NFC). G+ also compared some of the current players in the mobile payment space.
Check out the infographic, and let us know what you think is next for mobile payments in the comments.
Q4 2009 Southeast Asia Report
March 2nd, 2010 | Comments are closedDownload Report (PDF)We regularly receive requests to do deeper dives into regions within the AdMob network. As a complement to our usual Monthly Report, we’ve produced an additional report this month that highlights countries within Southeast Asia including India, Indonesia, Australia, Philippines, Thailand, Vietnam, Malaysia, Singapore and Hong Kong.
Some of the highlights from the report include:
- Nokia has a deeply entrenched position in the region with 52% of manufacturer share based on Q4 2009 traffic, and the Nokia N90 is the most popular Symbian OS device in most countries.
- In Indonesia, Vietnam and India, Nokia is the dominant handset manufacturer. The vast majority of traffic in these countries comes from feature phones. The trends in these countries are broadly reflective of trends in the region.
- Singapore, Hong Kong and Australia exhibit different trends than most of the countries in the region. Smartphones are more prevalent in these three areas with the iPhone OS being the most widely used operating system.
- The percentage of smartphone traffic varies widely across the region. Singapore had the greatest amount of traffic from smartphone devices at 77% of Q4 2009 requests and Vietnam had the lowest at 22%.
For those new to the Metrics report, please visit this blog post for more information on the methodology and how to use the numbers in context.
We look forward to providing more regional data in the future. As always, you can email your comments to metrics@admob.com. While we can’t respond to all emails, we welcome your feedback.
Harsh Shah
UPDATE: May 2010 – we recast our operating system classification data. The pie chart above has been updated to reflect this revision. Page 3 of the report has also been updated.
harsh
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Nokia still has the largest market share.
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