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Carolyn Chan // Is there life on Mars? Is it where mar-keting people go to when they die? Can a social medium channel this for me?

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0 comments October 3, 2010 10 07 PM

IKEA – Homemade is best

via demo.fb.se

via demo.fb.se

via demo.fb.se

IKEA – HOMEMADE IS BEST

We wanted to ensure a connection between IKEA's kitchen appliances and one of the best things you can do in a kitchen, some great baking. So the main attraction in the campaign became a 140 page coffee-table baking book presented in a very visually unique and spectacular way.

90% of all the photographs taken in baking books look extremly alike. We wanted to try something different and present the recipes in a totally new fashion.

Workgroup: Client: IKEA, Joel Idén Agency: Forsman & Bodenfors Art director: Staffan Lamm, Christoffer Persson Copywriter: Fredrik Jansson, Anders Hegerfors Account director: Susanna Fagring Account manager: Ewa Edlund Planner: Tobias Nordström Photographer: Carl Kleiner / Agent Bauer Retouch: F&B Factory, Henrik Lagerberg Stylist: Evelina Bratell

We let ourselves be inspired by high fashion and japanese minimalism. The idea of the book became to tone down the actual cake and put the ingredients in focus. The recipes are presented as graphic still-life portraits on a warm and colourful stage. And when you turn the page you see the fantastic result.

The baking book contains 30 classic swedish baking recipes everything from small biscuits to large cakes.

Enjoy.

Filed under // cooking infographic recipe

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0 comments September 23, 2010 9 23 PM

Cooking for Engineers...recipe infographics! (and interview)

Cooking for Engineers...recipe infographics! (and interview)

Michael Chu has been running the CookingForEngineers.com site for 6 years now, and he developed this infographic recipe table using HTML tables. His recipe table is essentially a timeline of making that particular recipe, but also lists every ingredient, ingredient amounts, recipe instructions and the points in time they are added to the dish. All in one, compact visual image. Outstanding!

Michael also demonstrates each step of the recipes with pictures so you know what it should look like when you attempt the recipe.

Michael was also nice enough to answer a few interview questions I sent him:

Cool Infographics: What software applications do you use for the recipe graphics?

Michael: I use a text editor and write the HTML for the recipe tables by hand. For the graphics used on my business cards and T-shirts and other merchandise, I copy and paste the browser rendered table into excel for some slight tweaking. Then I copy and paste into Adobe Illustrator for final adjustments.

Cool Infographics: What was your inspiration behind developing the recipe graphic?

Michael: I developed it on my own based on a shorthand notation that used for years to write down recipes on Post-It notes involving curly braces and actions scrawled on the side.

Cool Infographics: Have there been any recipes that have been particularly difficult to visualize?

Michael: Some recipes, especially ones involving discarding part of the ingredients and reintroducing ingredients at various points in time do not lend themselves to the recipe summary table.

Cool Infographics: What’s your most complicated recipe graphic?

Michael: It’s hard to determine… most recipes don’t come out all that complicated. The real trouble is that sometimes browsers act funny and start sticking in vertical or horizontal lines where they do not belong.

http://www.cookingforengineers.com/recipe/227/Ratatouille

http://www.cookingforengineers.com/recipe/60/The-Classic-Tiramisu-original-recipe

Cool Infographics: I keep calling it a recipe graphic, what do you call that visual style?

Michael: I call them either recipe summary tables or Tabular Recipe Notation (TRN).

Cool Infographics: Have you seen anyone else start to use that type of visual graphic for recipes?

Michael: After I started using it, I have had a few people email asking permission to use the format for their own recipe books, etc.

Cool Infographics: How long have you been running Cooking for Engineers, and have you been using that recipe graphic the whole time?

Michael: Cooking For Engineers has been up and running since June 2004 and we’ve been using the table from day one. Incidentally, the first recipe posted is this one:

http://www.cookingforengineers.com/recipe/53/Salsa-Cruda