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One of the most commonly asked questions in the Internet marketing industry has to do with return on investment. Some internet marketing services can be harder to track than others. While some forms (such as PPC) are easy to track in terms of clicks, costs, and revenue, other forms are more like traditional advertising where you’re taking the time to build a brand and online presence to create sales tomorrow.
Using our handy chart below, you can see all the various forms of return on your internet marketing. While all internet marketing services positively affect each of these aspects, we have highlighted only those with the largest impact.
Best practices say to use a good mix of all of these marketing services to develop a well rounded campaign that can benefit from all forms of return. If you are having a hard time explaining or understanding the return on your investment, this chart will help!
ROI On Internet Marketing Services
Article Marketing
Cost: $
Description: Industry specific pieces of content distributed across the internet with keyword rich links to your website, but little real traffic sees them.
Search Rankings: Yes
Traffic: No
Sales: No
Branding: NoDirectory Listings
Cost: $
Description: Keyword anchor text links on relevant pages linking to your website. However, humans rarely use them, so just for SEO.
Search Rankings: Yes
Traffic: No
Sales: No
Branding: NoGuest Blog Posts
Cost: $
Description: Finding industry relevant blogs where you can write a guest post is a great way to engage with your audience and build a brand, as well as quality, in-content backlinks.
Search Rankings: Yes
Traffic: No
Sales: No
Branding: YesEmail Marketing
Cost: $
Description: Once you have customer email addresses, regular updates on news and offers can be a great way to build a relationship and generate additional sales.
Search Rankings: No
Traffic: Yes
Sales: Yes
Branding: YesPress Releases
Cost: $$
Description: Optimized releases distributed via online media channels have great potential to increase your online visibility, including keyword links to your site.
Search Rankings: Yes
Traffic: No
Sales: No
Branding: YesSocial Media
Cost: $$
Description: Engaging with your audience on social media platforms can improve engagement and build loyal customers. However, mostly nofollow links or behind logins, providing little SEO.
Search Rankings: No
Traffic: Yes
Sales: No
Branding: YesOn Page SEO
Cost: $$
Description: Spending some time and money on fixing your onsite SEO will provide a better foundation for the links you build for improved ranking results.
Search Rankings: Yes
Traffic: No
Sales: No
Branding: NoLocal Search
Cost: $$
Description: Appearing in local sites such as Yelp and Merchant Circle, for real world stores, will improve sales completed offline.
Search Rankings: Yes
Traffic: No
Sales: Yes
Branding: YesCorporate Blog
Cost: $$
Description: Regularly updating a blog on your website can build your brand as an expert, attract long tail search terms and increase the traffic visiting your website.
Search Rankings: Yes
Traffic: Yes
Sales: No
Branding: YesConversion Rate Optimization
Cost: $$
Description: CRO aims to get more business from your current website traffic by improving the website’s call to action and goal funnel.
Search Rankings: No
Traffic: No
Sales: Yes
Branding: NoLink Building
Cost: $$$
Description: Finding and contacting relevant, high quality websites to suggest your website for them to link to also. Provides great SEO benefit, as well as high quality traffic.
Search Rankings: Yes
Traffic: Yes
Sales: Yes
Branding: NoViral Content
Cost: $$$
Description: Creating interesting content that others will be interested in and share via social media and blogs. Increases brand exposure and builds backlinks.
Search Rankings: Yes
Traffic: Yes
Sales: No
Branding: YesPaid Text Links
Cost: $$$$
Description: Buying links on strong websites can be good advertising leading to traffic, sales and branding. However, if links are dofollow this can be penalized by Search Engines.
Search Rankings: No
Traffic: Yes
Sales: Yes
Branding: YesPay-Per-Click Advertising
Cost: $$$$$
Description: You can cut out SEO entirely and pay for visits using PPC. However, as soon as your budget ends, so does the website traffic.
Search Rankings: No
Traffic: Yes
Sales: Yes
Branding: Yes
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