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Carolyn Chan // Is there life on Mars? Is it where mar-keting people go to when they die? Can a social medium channel this for me?
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Here is a new infographic from Flowtown, this time it’s on the growth of Social Media Ad Spending. The infographic breaks down where our social media dollars are being spent, shows forecasts for social ad revenue in 2010, 2011, 2012 and 2013 along with some great stats like this…Facebook now has 50% of the words social media ad revenue at $1.76 billion in 2010, that’s up 165% from 2009, while reducing MySpace’s market share from 32% in 2009 to just 19% in 2010.
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The Air Force’s Rules of Engagement for Blogging [Updated]
by Joey deVilla on December 30, 2008
Update, January 5, 2008: Captain David Faggard, Chief of Emerging Technology for the U.S. Air Force, sent me an updated version of their chart, whose changes are based on your comments. The chart appears in this article, and you can click on it to download a full-sized PDF version.
You’ve probably seen many articles on companies and organizations saying that they take social media seriously. Here’s one such organization that you might not expect: the United States Air Force. Take a look at the Air Force Blog Assessment chart, reproduced below:
Click the diagram to download the PDF version (455K).The “rules of engagement” are quite good. You might find them to be useful for your own blogs, whether personal or corporate.
WebInkNow recently covered the Air Force’s approach to social media, which is far more involved than many companies who only pay lip service to the idea. They’ve assigned someone the role of “Chief of Emerging Technology”, whose job is to develop strategy, policy and plans for the Air Force’s “communicators” and whose mission is to use or build web applications as a means of engaging Airmen and the general public in conversation. The goal is to make every single Airman a communicator.
The Air Force has quite a presence on the web, which includes:
- The official blog, Air Force Live
- A Twitter account
- A YouTube page
- Widgets and podcasts
As with the Blog Assessment chart, you might want to use the Air Force’s social media strategy as a model for your own. Check out WebInkNow’s article for more.
Here’s a chart. Nothing new about charts, per se. But this one’s great at laying out the many and recurring steps that are in play when brands embark on a social media strategy.
What I love about this chart is that it looks so awfully busy and congested – just like the social media landscape itself.
Before you wade in, take a long hard look at this and ask yourself some key questions to bolster success:
1. Who’s going to own and shepherd this organic and ongoing commitment
for your brand?2. Are you properly resourced (the right people, enough time, etc.) to engage
and respond to consumers in a timely (ideally real-time) fashion?3. Are you ready to give up control?
Fans
This is the latest video by Socialnomics (the guys who created the Social Media Revolution Video that got over 1.2 million views on YouTube) and it showcases examples of Social Media ROI on campaigns and companies that have thrown themselves into the Social Sphere.
