How to Give Your Movie Away Free and Still Make Money - Jawbone.tv - The Evolution of Story.

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Speaking at the Power to the Pixel forum (see 'Power to the Pixel: Making Sense of Cross-media'), at this month’s Times BFI London Film Festival, the former CEO of the Tribeca Film Institute exploded many of the myths of traditional film distribution. To audience cheers, Newman revealed how indie directors can actually make more money by releasing their work for ‘free’.

The first thing to understand, says Newman, is that traditional distributors’ advances for indie movies are very small: $15,000 is average, rising to $50,000 for a Sundance award-winner. The second is that most demand rights in perpetuity.

Adapting an article by Wired magazine co-founder Kevin Kelly to the movie industry, Newman proposed eight ways for film-makers to be ‘Better than free’. Read more..jawbone.tv
Filed under  //  filmmaking   indy   open-source   storytelling  
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Logic+Emotion: Brand Affinity Through Stories + Experience

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It’s tempting as hell to summarize how people relate to brands in either the way a brand tells it’s story or the the way a customer experiences a brand across a variety of touch points. Ultimately the stories and the experiences all add up to how an individual perceives your brand. However at the ground level—at the core, you have two types of people working behind the scenes to create these experiences and tell the stories. Experience People and Storytellers.

Here’s a personal example that I’ve referenced before. I’ve had positive experiences with Citibank over many years. From the ATMs to the branches, to their online banking. They have done right by me. And there’s something about their brand personality that just works for me (from the design of the branches to the logo etc.) So when a clever campaign like the “Thank You” one comes up—I’m fine with it because I already have developed an affinity for the brand. It reinforces what I currently feel. So the Experience People have done their job. They’ve provided me with consistently good experiences. And the Storytellers have done their job—they’ve told me memorable stories that reinforce my feelings. Together, both add up to loyalty. But at ground zero are the people creating those communications designing experiences? Are the people designing the ATMs telling stories?

Filed under  //  branding   storytelling  
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