The latest viral video online is the new T-Mobile Dance Video from their new “share” campaign. It’s not all that original in that it is leveraging previous popular train station guerilla marketing tactics, but this time turns the entire station into a dance party! Kinda cool – but I don’t rate it.
via digitalbuzzblog.comAbout
Carolyn Chan // Is there life on Mars? Is it where mar-keting people go to when they die? Can a social medium channel this for me?
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Following the ”Life’s for Sharing” campaign T-Mobile spread a new video last week for calling the public to attend a new event in Trafalgar Square, on April 30. Yesterday I found the new event video ”Sing-along” on Youtube which attracted 13.500 people to sing ”Hey Jude” from The Beatles with the help of singer Pink and some 200 professional singers mixed with the public.
The video is creation of the agency Saatchi & Saatchi London, with production of Partizan in partnership with the TBC.
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